Retailers look to storefront digital ads to target passersby

Talk about Big Brother. Soon vacant storefronts may be filled with interactive digital ads that not only pitch products but also switch the offerings depending on who’s looking. The high-tech ads will then collect the raw data on the demographics of those who stop to gaze. Outernets, a company founded in New York by former…
Source: nypost Real estate
Retailers look to storefront digital ads to target passersby